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    Concepts started out as a weekend gig for Deon Point, who was a contractor with a love and obsession for sneakers.  With his eye for fashion and gift of curating, his role and impact with the brand quickly advanced to Creative Director.  He is behind some of the most iconic collaborations for Concepts and in sneaker history.  
    Collecting sneakers for more than 20 years, Deon has amassed one of the greater sneaker collections in the world and is looking to downsize his collection.  Click below to see what pairs he’s made available to you, exclusively through Urban Necessities.